SEO + Content

wordpress

Through using SEO plugins such as Yoast and SEOpress, I have installed better on-page SEO, understanding the importance meta content, keywords, image alt tags, accessibility, speed and mobile friendliness. I have become familiar with WordPress having built a variety of website using its content management system as well as e-commerce features (WC).

CONTENT

Growing ranking and views by crafting SEO-friendly content. Game and profile listings on Board Game Bucket are informative, user-friendly and optimised with Schema. I have also started a blog to increase engagement and traffic. I have grown Board Game Bucket to 3000+ visitors a month, with 60+ account users.

CONTENT EXAMPLES:

Board Game Bucket Blog

Draft Content Example

Google search console & Google workspace

I have a working knowledge of the Google Search Console and related tools to further optimise web presence and market a website using keywords and tags.

Email Marketing

Mailchimp

I am confident using Mailchimp and similar tool such as SendInBlue or SendGrid to send newsletters, email campaigns, targeted at particular groups and audiences. I am also able to create a series of emails conditional upon actions taken by users.

Cross-platform strategy

I use social media, giveaways and promotional content to build an email list.

Cold-outbound marketing

I am experienced in using tools such as Buzzstream to compile potential client lists and build a campaign to generate leads for sign-ups on my marketplace Board Game Bucket.

Social Media

Facebook ad manager

Creating adsets, ads, copy and content.

Social Media management

Several social media content strategies have been implemented for my business Board Game Bucket. A variety of content across Instagram, Facebook and Twitter has been used. I am confident in using scheduling and analytics tools. You can see below links to Board Game Bucket’s social media accounts which grow organically through regular engagement and posting. I build relationships with people in the industry and community to gain trust and authority.

Facebook Groups

I manage a Facebook Group for Board Game Bucket with 300+ members which receives greater interaction than any other channels. Groups are particularly good for ranking higher in member’s personal feeds and for community engagement.

Analytics

Facebook ad manager: A/B Testing

Trialling different audiences and creatives across adsets and analysing to promote the highest performing ads.

Google Analytics

I use Google Analytics on a few of my websites to tack visitor behaviour and view counts.

AllEgg FarmerBoard Game BucketStarter Stores


Facebook Ads 3.2-01

Facebook Ads

Use of A/B type testing across different adsets, audiences and creatives.


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Instagram Post

Instagram promotional content.


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Instagram Post

Instagram promotional content.


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Instagram Post

Instagram promotional content.


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Instagram Post

Instagram promotional content.


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Instagram Post

Instagram promotional content.


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Instagram Post

Instagram promotional content.


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Instagram Post

Instagram promotional content.


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Instagram Post

Instagram promotional content.


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Instagram Post

Instagram promotional content.


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Instagram Posts

Business/Motivational posts meant to engage and inspire.


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Instagram Post

Use of hashtags and copy.


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Instagram Post

Use of hashtags and copy.


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Polls: Facebook Group

Use of polls and interactive posts to engage audience.

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